Our Story


We are a Human Resources Agency based in the Overberg, and work throughout the Western Cape. 

Primarily we focus on the individual, and you will never be “just a number” – we ensure a personal service. We are passionate about people, and the challenges they face in the workplace. A thorough understanding of individuals, the way they think and how it influences their behaviour in the work environment is the key to positive and productive work relationships.

Our experience in Industrial and Organisational Psychology sets us apart from our competitors and benefits you, the employer, as the very core of our specialist service is to create a healthy, thriving workplace. This translates into a more profitable business as your biggest asset is your employees. We want your business to excel, and we can ensure that you match the right person and the right job.  After all, life is short; enjoying what you do is vital.


By working with Arina Fyfer and AF Consulting, you can be assured of our experience, knowledge and commitment to assist your business with growth and success.

Arina studied at UNISA and received her degree – BComm majoring in Industrial & Organizational Phychology.

She is also registered with SABPP: Associate HR PRofessional – Member No: 509 05171.

“From as far as I can remember I always wanted to be a teacher and I really enjoyed training all the newbies in my role as Head of Reception at the Hospital. Having worked in the medical office administration for a large part of my adult life, it certainly taught me a mixture of skills.

After that, I decided to further my studies to make a difference in the area I am most passionate about, people!  I studied BCom Industrial and Organisational Psychology with Labour Law as extra subjects.  I always knew I wanted my own business, and AF Consulting was founded in 2015, the outcome of my belief in the Human Connection at work.

My passion for your business, is to provide services relating to Human Resources, Recruiting, Training and Labour Relations to business owners of small and medium enterprises.  Being a people-person, I consider my core competencies to be my ability to motivate, encourage, empower, and uplift fellow business owners.  I can take the emotion out of the situation and base my decisions on facts.  Another fact that benefits you as a business owner is that I have been an employee and your employees can’t BS me.”

Anything is possible with an active Human Resources business partner.  Whether you are a small business with 5 employees or 50 employees you need a Human Resources Department.  I have successfully solved these  problems among others for small business owners:

1)      Setting up a new office from scratch for my client.  This entailed setting up policies and procedures, contracts, and recruitment.  This business was approved by one of the National departments.

2)      Setting up contracts and having meetings with staff after the business was taking over by a new employer.  Negotiating new hours and new weekly wages according to the needs of the new employer.

3)     Setting up policies for a business that had been operating for some years.  Helping them with successful implementation of these policies.

4)  Successful handling of a scenario where an employee was so depressed after finding out she was pregnant that she did not want to come back to work.

5)      Successful retrenchment of staff without any comeback.

6)   Facilitated the process of employees that have issues with both misconduct and performance.

7)     Informing skilled employees that they will not be paid at the end of the month because their employer had cash flow problems.  No comebacks

8)      Trade union negotiations

9)   Successful placing of candidates by using my tried and tested methods.

We are continually developing ourselves to make sure we offer you the best.  Business owners need to know how to handle their employees to get the best out of them.  Dealing with staff is not always clear-cut and definitely not always easy.  I have also had cases where employees went to the CCMA after all the right processes were followed, but then I am also there to support you.

On a personal note, I enjoy long-distance running, I actively participate in Dog Showing with my Beagles, and I am training to become a Dog Show Judge.


One of my first memories in school, is going to parent teacher conference in kindergarten and having my teacher tell my parents, “Elodie is definitely one of my most talkative, no matter where I move her in class she communicates with everyone!” Throughout my life I have developed this art of being able to communicate with anyone at any given time. From joining SRC in college, to studying Human Resources Management, to working in different careers and industries that allows me to utilize this skill in different ways, I’ve learned that effective communication is at the core of any successful leader and business.

I have developed a passion for not only being the voice of those that cannot communicate for themselves, but also teaching people to communicate effectively. In recruiting I am able to do this, by helping people acknowledge the potential within themselves and be able to communicate that effectively to hiring managers. I am able to communicate with people from all walks of life that all have one thing in common, they need “professional updating”.

Outside the office, you will most likely find me spending time with my family, on the farm planting vegetables or milking cows, and recently I found an interest in making my own music. As a millennial, I would love to see how we could work together in creating a more diverse and sound company culture for all businesses in the future!


Human Resources

Includes Performance Management, Employee Wellness, Reward Systems and Encouraging the Human Connection at your workplace

Labour Law

Do you have a dispute? We offer mediation, a disciplinary service as well as dispute resolution


We specialize in finding the right person for the right position

Coaching & Workshops

Support and Mentoring of Business Owners as well as general training for your employees



We strive to be a global leading Human Resources consulting agency, most admired for its authentic & passionate leaders.


Our mission at AF Consulting is finding solutions by developing and combining the skills of both employer and employee.

Our aim is to help every business thrive, acknowledging the role of each individual by utilising their expertise and by enriching the lives of each individual by helping them discover their purpose.  We encourage and motivate people to want to work together and help them find their own worth to make their goals a reality.


COMPASSION for our clients and teams.

ALWAYS GROWING AND LEARNING new things to grow, but also learning from our mistakes. 

Building quality relationships based on INTEGRITY and ETHICS.

Foster and encourage AUTHENTIC LEADERSHIP.

MAKE A DIFFERENCE every day, no matter how small.


SKILL SET: Af Consulting is a Human Resources Agency that specializes in Labour Law, Recruitments and Coaching & Workshops. As Industrial and Organisational Psychology experts, we believe in continuous professional development to keep us up to date with the industry.

APPROACH: To us you are not just a number. We like to think of our clients as our extended family and work towards finding the best solutions. We treat each case on its own merits and follow the rules and believe in work ethics.

ATTITUDE: We believe in the ripple effect of positive thinking, are hardworking and have a solution approach rather than a problem approach.

UNIQUE ABILITIES: We are passionate about people and the challenges they face everyday in the workplace. That gives us a thorough understanding of individuals.  The way they think and how it influences their behaviour in the work environment is the key to positive and productive work relationships.

QUALITY: No project is too big or too small. We are continually evolving, adapting to continually emerging accepted best practises and accepted standards. Our personal service and flexibility set us apart from our competitors

Mindset is everything