The Communications Specialist is a key member of the Marketing team reporting to the Marketing & Communications Lead.

The role will be responsible for the creation, implementation and management of all the organisation’s communications, including social media content, advertising content, communication initiatives and all internal & external communications. The role will also require you to be resourceful, gather information, write and manage stories/blogs and create frameworks for advertisements, infographics, videos, checklists and ‘how to’ guides.

Key Accountabilities
a) Day-to-day creation, coordination and management of content for relevant social media platforms, newsletters, blogs, marketing material, brochures, advertisements, articles, etc.

b) Increase brand awareness and traffic across social platforms through high quality content development i.e. be
the champion of content creation for digital media in the organisation

c) Plan, write, implement and execute the digital media content strategy

d) Develop social media content strategies and integrated campaigns, in collaboration with the Marketing &
Communications Lead to align with and support the organisation’s lead generation objectives.

e) Liaises closely with the Marketing Department in the creation of all Company communications.

f) In collaboration with Marketing, develops annual communications strategy to ensure a leading voice with target
markets across all media channels: print, television, radio and digital.

g) Liaises with the Marketing Department on the identification of newsworthy content for submission to all media channels.

h) May assist with the production of integrated reporting and the creation of abridged annual reports

i) Creates the quarterly staff newsletter.

j) Continuously researches and monitors company brand’s health performance and the impact of communication
and identifying areas for improvement.

k) Manage and write content on websites and participates in the design of a customer feedback capability in
respect of internal communications service delivery.

Role requirements
The candidate needs to have proven expertise in business and technical facets of the role including the following:
a) Grade 12
b) A Bachelor’s Degree or Diploma in Marketing, Communications, Journalism or related discipline.
c) Minimum 4 to 5 years’ experience in corporate communication, copywriting and marketing, preferably
within a Financial Services environment.
d) Solid networking and relationship building skills with colleagues and external stakeholders.
e) Demonstrated resourceful, collaborative and engaging approach; including the ability to consult, facilitate,
negotiate and influence a broad range of people.
f) Creative and Innovative ability to research and develop new content and follow through to publication.
g) Ability to be self-motivated and work autonomously, while also working successfully within a team.
h) Ability to plan and organise multiple tasks and yet be flexible and adaptable in revising plans on short notice in
order to achieve the role’s objectives.
i) Strong attention to detail and follows through with high degree of initiative, creativity and innovation.
j) An ability to work under pressure in a rapidly changing environment.
k) Sophisticated communications skills, both verbal and written (English and Afrikaans) with excellent grammar
and spelling. Ability to write clearly, courteously and professionally as well as impeccable e-mail etiquette.
l) Strong interpersonal skills coupled within a resilient yet enthusiastic life disposition, including the ability to
remain calm in dynamic situations and project with sunny poise and aura.
m) Copywriting; excellent writer, editor and experience in delivering written communication.
n) An understanding of SEO concepts and prior SEO copywriting would be advantageous.
o) Solid systems knowledge – familiar and comfortable with working on required applications such as MS Word,Facebook, Twitter, LinkedIn, Instagram, Google+.

Please send your CV to info@af-consulting.co.za

Closing date 26 May 2019

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